Initial Consultation and Research
- Client Briefing: The process began with detailed
discussions with the Dala team to understand their brand identity, objectives, target audience,
and the specific functionalities they needed for the site. Understanding the brand’s
aesthetic—modern, minimalistic, and design-focused—was crucial in guiding the project.
- Market and Competitor Analysis: We conducted thorough
research on industry trends and competitor websites to identify key elements that would help
Dala stand out while maintaining a user-friendly experience.
Conceptualization and Design
- Wireframing and Prototyping: Based on the initial
research and client input, we created wireframes to outline the website’s structure, ensuring a
seamless flow of information and intuitive navigation. The focus was on creating a clean,
visually engaging layout that reflects Dala’s design ethos.
- Visual Design: The design phase was centered around
translating Dala’s brand identity into a digital format. This involved choosing a restrained
color palette, elegant typography, and a layout that emphasizes whitespace and clean lines.
Special attention was given to the visual hierarchy to guide users naturally through the
content.
- Client Feedback and Iteration: After presenting the
initial designs, we worked closely with the Dala team to refine the aesthetics and functionality
based on their feedback, ensuring the final design aligned perfectly with their vision.